Rumsfeld.


Yes, it's going to be different this time. Way different. Nobody is chasing after the IPO dream today, no sir, we learned our lesson from just six years ago, and never-you-mind that my neighbor was just seeded $1.3M because he manages his family with Basecamp through Bootcamp using Ubuntu installed on his MacBook so he can blog about it all with a pagerank of six. Six! KAAAHN!

Forget that five hundred versions of the same five freaking apps were made yesterday afternoon because everyone has it in their head that a web application is their ticket out of the mundane who-the-hell-are-you-world. Subscription and advertising revenue equals power boats, cars with manual transmissions, and H-A-double-pimpin'-W-T Apple gear with thirty diagnoal inches of monolithic binary glow. The future is here! We're not going to crash because everyone gets a vote today, not just the hedge fund managers. What's really important to world is being dictated by crowds of fourteen year olds who gesture thumbs-up or thumbs-down Roman style because the hyperlink in and out means favor from Google and it is as Google says: The meek will inherit seven-to-eight figures—you just have to blog, a lot. Oh and you have to NASCAR the hell out of your life because there is no whitespace in our new post-stock-market-crazed click-through commerce world.

Speaking of which, just yesterday I read that the President is going to install a 'post this to Digg' button on the side of the building because Karl Rove knows that's one system that he can game without having to pander to the will of the American people. Seriously, do you know how much whitespace is on the Whitehouse?! Forget oil, we've got untapped ad space that will make the Super Bowl blush. You don't have to be a Diggenius to figure this one out. Give Washington to a professional blogger and they'll know it how to monetize ever-y-freaking-inch using "a-synchornicity" and "feeds". Before you know it we'll be able to buy back the deed to America from our Chinese owners using this "new" sleep-revenue generated by money from male enhancements, card gambling, and that stupid duck no one can ever "shoot" that ends up being an ad for a life insurance through a subsidiary of a company that works in upstate New York but enjoys the tax benefits of doing business out of a single manilla folder in the Bahamas.

You who think this is new, virgin landscape of binary destiny--because this time it's different, no really!—are in for a shock but keep pushing forward. Don't look back, don't let anyone tell you that you can't do it because if mom says you sing like an angel then who are we, the people who actually have to listen to you and click through your crap, who are we to tell you that the blue bird of talent never pecked you on the head, that you're just like everyone else who wears clothing on cold days?! Go, be unique! But not too unique, I mean at least eighty percent of what you do needs to be like something else that already exists because otherwise it's not a mash-up. And without the mash you don't get cash. See how easy that is?! Before the only thing we had was mix tapes but nobody made money off mix tapes or has their face hedcut-stippled for the front page of the Journal because of it.

Let me tell you something, I've seen it all since before Netscape was even a glint in some venture capitalists eye and If I know anything it's this, the Internet is not a truck, it's a freaking freight train packed full of idiots. But never mind me, I just work here and I'll still be here long after the second wave of hysteria has passed and the money has a taste for pork bellies.

While I'm at it, so long Donald and thanks for all the wars.

21 Responses to “Rumsfeld.”
Join the fray by reading through and commenting at the end.
Tom D — 07:42 on 11.27.06#
 

Your time in Italy was too short my friend!

gb — 08:48 on 11.27.06#
 

KAAAAAHN! Someone get Greg a drink...

Hamza — 08:51 on 11.27.06#
 

I fell off my chair twice reading this. Glad you're back.

Rob L. — 09:47 on 11.27.06#
 

I just work here and I'll still be here long after the second wave of hysteria has passed and the money has a taste for pork bellies.

Laughed so hard at this post. Here's hoping that a few of us will still be here too.

Unless of course I really do hit the jackpot with my new taggable AJAX-driven social mashup-marking app (now in beta), resplendent with obligatory rounded corners and soft gradients, and then screw all this, I'll be in Tahiti, thank you very much.

Wilson Miner — 09:54 on 11.27.06#
 

I'm banking that after the backlash it's going to be cool to have a blog that you never ever write for.

Tom D — 10:06 on 11.27.06#
 

I'll be in Tahiti Dec 31-Jan 10, do stop by.

Jim Whimpey — 03:42 on 11.28.06#
 

I've never been so entertained.

Blake — 06:16 on 11.28.06#
 

Reminds me...I need to drink more.

I guess I'll always see the Internet from a design standpoint. Make things clear and precise. I never worry too much about "needing" this technology or that technology. Any web project I'm involved in includes team members that know their stuff, and know what's needed and what's not. I'm lucky enough to only have to worry about communicating clearly and effectively. So in that respect I've never been too terribly excited about web apps. They're wonderful things, but so are many aspects of the Web that have evolved over time. That next huge wave always hits like an iron glove, then once the calm comes, what we have left is a great new technology to further ideas.

Ethan — 07:04 on 11.28.06#
 
I'm banking that after the backlash it's going to be cool to have a blog that you never ever write for.

At least I'll be able to say that I was doing it before it got cool.

beto — 07:51 on 11.28.06#
 

Time to switch to decaf? :D

Been on this web thing for more than ten years already too. This post just confirms my inner wish of not having to do anything with computers by the time I hit forty. Heh.

Donald Rumsfeld — 08:21 on 11.28.06#
 

Greg, regarding Web 2.0, there's another way to phrase that and that is that the absence of evidence is not the evidence of absence. It is basically saying the same thing in a different way. Simply because you do not have evidence that something does exist does not mean that you have evidence that it doesn't exist.

Eric Meyer — 09:07 on 11.28.06#
 

Rock on, tiny dancer. Rock on.

bowerbird — 10:55 on 11.28.06#
 

delightful. thank you.

Ray — 04:29 on 11.28.06#
 

I love it when someone (or something) pisses in Greg's cereal. That's when we get the best posts. The BEST I tell ya!

Keep 'er comin' big guy.

David — 06:13 on 11.29.06#
 

great stream of thought post. i think it's all true too! KAAAAAHN!

Nathan Logan — 09:01 on 11.29.06#
 

That post was H-A-double-pimpin'-W-T.

Tom — 09:47 on 11.30.06#
 

Wow. Did Greg have a Freaky Friday moment with Lewis Black?

Todd Sieling — 10:53 on 11.30.06#
 

Beautiful; nearly Joycean. Welcome back.

Dusty Rogers — 01:23 on 12.02.06#
 

People tend to misapply the word "ironic" most of the time they use it; it's usually just a coincidence they're describing.

This rant, however, is bona fide ironic. Not to mention thoroughly entertaining... a gonzo style tirade, two point oh of course.

And through all the speculation and hype and markets at the mercy of prepubescents and the fads and soft gradients and every last object that has no business casting it's inverted glassy reflection on invisible surfaces, we can bank on only one mainstay of inelastic internet existence:

Porno.

Oh, and spell checkers. You think I knew how to spell prepubescents? I didn't even really try.

Luke Dorny — 07:33 on 12.04.06#
 

So does Rummy go back to wearing his anti-hippy aluminum cap?

…and, btw, are you selling all your Macs, then, and going back to DOS?

Greg — 08:35 on 12.05.06#
 

I'd never use DOS it's too easy. Load "*.*",8,1

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