This site was created in January ’02, when blogging as a site format was in it’s earliest infancy. In those days if you wanted to be a part of the conversation you had to blog yourself because blog comments--neither the idea or the technology--had been created yet. In the last eleven years, Airbag has earned a reputation for being a blunt voice in the world of interactive design, though not always on the topic.
In the summer of 2005 Greg started his own studio and used the Airbag name for the company. Airbag Industries LLC had a good run from 2005 through 2009 when the company merged with long time competitor and peer, Happy Cog.
Today, Airbag is back to serve it’s original purpose.
This question comes up often. When Airbag was created in 2002, Yahoo reigned as the place to find content on the web only it was more of a directory than a “search engine.” Not only a directory, but one listed in alphabetical order which meant the closer to the start, the more traffic you would likely get. During the same time as my search for a site name, the History channel (known back then as the Hitler channel) ran shows about Zepplins and Hiddenberg airships at least once a day. This combined with being known as full of hot air, I decided that “Airbag” was the best double entendre for a blog title ever.
Airbag is written by Greg Storey, president of a digital studio called Happy Cog. A designer by trade, he has lead web design and development teams for eighteen years, creating sites for a wide array of industries. Greg’s ideas, and his work as a creative director and designer, have been profiled in Communication Arts, The Wall Street Journal, MSNBC-TV, Salon Magazine, and the Associated Press.
Greg grew up in Alaska and lived there for twenty years until moving gleefully to Southern California. After twelve years in the Golden State, Greg moved to Austin, Texas where he currently resides in Boudin Creek community.