If you haven't read it yet, Jeffrey Zeldman shared a few memories and thoughts about his experience in public speaking since he began in 1998. Over the years, I've seen Zeldman give plenty of talks. He's become a natural and is comfortable on stage, in-between a large screen and a large audience. His speaking style is one that I myself favor, story telling, a few slides and plenty of opportunity to ad-lib should the audience react to one direction over another.
After years and years of experience and success, Jeffrey has been inspired by other speakers to up his game by changing the format of his presentation style to one that I have come to fear the most:
I may read the speech out loud, word for word, as Mike sometimes does, or I may revise and practice it so often that I no longer need to see it to say it, like Karen. Either way, my talk this year should be tighter than any I've given in the past decade. Hopefully, that's saying something.
The thought of having a fully prepared speech/presentation gives me the shivers. This reaction is in response to a horrible public speaking experience I had in college.
As a student studying advertising, I joined the related student club to get more hands on experience than the coursework offered. Like many national student programs, we had an annual competition. The American Advertising Federation sponsored an annual contest wherein students were given a client (in 1997 it was Saturn, the now defunct automobile manufacturer) an imaginary budget and constraints regarding the brand and the direction the "client" wanted to go with the campaign.
Our task was to create a national campaign that would reach the primary audience and convince them to check out Saturn through advertising placed in all markets and included print, radio and television. It's not as easy as it may sound.
Many months were spent on research, costs, schedules, potential reach, and media buys with flights for optimal market penetration. The business side of our work had to be published in a book and sent to the judges in order to be invited to the competition (they didn't just let anyone in, you had to show that you knew what in the hell you were doing as compared to what a real agency would recommend). Once our spot in the competition was confirmed another six weeks was spent producing all of the advertising creative work, which was to debut at the competition. Many days were spent into the pre-dawn hours (which included "borrowing" a few Macintosh SEs from time-to-time because the student lab closed at 11PM). And a lot of money was spent to get things developed, printed, fabricated and produced.
At the competition, each college team was given twenty minutes to pitch their campaign to the judges (aka The Client). Each pitch was required to provide a review all of the data driven decisions made and the debut of all of the creative work. Our presentation had to be well rehearsed and choreographed. As this was 1997, the only way to present our work on stage was with synchronized Kodak slide projectors that had a propensity to jam. In order for us to have enough visual aids for twenty minutes of dense charts, bullet points and creative work slides had to be sequenced in alternating carousels. Should a jam occur, we were given verbal instructions how to recover, which involved more luck than technique and time--which we would not have during competition.
For a solid week we rehearsed our pitch, before classes, in-between classes, after classes, on the plane to the competition and later in our hotel rooms, right up until it was time for us to go up on stage. During all that time, our slide projectors did their job and we eventually stopped worrying potential technical difficulties. Murphy's Law caught up to us and right in the middle of our pitch, the slides jammed like two tectonic plates coming together to form a mountain range. It was a giant Kodak created mess.
Despite getting the slides back together, we never recovered. Six months of hard, extra curricular work and a lot of money was gone. More devastating for me, I lost all confidence in presenting or talking, especially with an accompaniment of visual aids.
To those of you who have invited me to speak or have have asked why I don't speak over the years--there it is, your real answer.
Haunting Kodak memories be damned, last year I was invited to speak twice with my business partner Greg Hoy. Despite sweating through some anxiety, it went pretty well and, thankfully, our slides never jammed. Our presentation was in the style Jeffrey found comforting and I have to say, it really made a difference after not being on stage for more than a decade.
Though I don't know if I'm ready to give the super polished talk another chance just yet, I'm am happy to be back on the stage and being a part of the community.
Meanwhile, I'm really looking forward to seeing Zeldman's new presentation at AEA Seattle in March.
There has been some lamenting about the death of blogs as of late. Ok, maybe it's been over the last year or two but it's become a lingering topic. For me, if I look behind the curtain, I really stopped writing in 2010 (see fig. 1). Honestly, thats when my personal and professional life became much, much more complicated and stressful than at any time previously. Those complications doubled and quadrupled for a number of years and thankfully they are on the decline.
Lets be honest though, I had the time. I mean, I could have made the time to write and continue what I started twelve years ago, but I wasn't feeling it. There was that one time when Tumblr was fun to post too but I didn't really start to get the itch to write again until recently. That's when I decided that enough has been enough and the crap that has been plaguing me creatively for the last four years is going to get knocked on it's ass and kicked to the curb this year—So long sucka.
I don't think blogs are dead. Like anything we do, sometimes you just need a break.
Ok, introspection done. PSA delivered. Back to writing.
There always seems to be too much going on in the fall, let alone December, to have adequate time to reflect introspectively on the year and then make resolutions on what you intend to fix in the new year. It's rush, rush, rush, think a minute, proclaim something, fireworks are going off and before you know it, you really wake up and it's the middle of January. The first month of the new year comes with abrupt, quiet calm, fitness ads, and a relative absentia of events that I wonder why people bother trying to hit an annual deadline.
Any day is a good day to make changes, especially after you've had time to really consider what you're changing and why. With that in mind, this year I'm going to not buy anything that isn't consumable, required for work or necessary for living, like pants and maybe another piece of art.
Over the last four years Kitchen Storey (that's right) and I have moved from Orange County to San Francisco to Austin. And then again to our new home in South Austin. Each time we purged material goods, packing it all in boxes and donating the goods to the neighborhood "good will." In those four years we got rid of a lot of things bought, stored, collected over the many years we have been together. Looking back there was nothing left behind that we missed or needed.
This weekend, while She Who Takes to the Skies A Lot took to the skies for a family trip, I had plenty of time to consider the recent expansion of material and virtual goods. It's amazing what kind of damage you can do with an iTunes Store and a double income with no kids. I reacquainted myself with all of the albums, movies and television programs that I have purchased over the years through iTunes.
I had not seen this library in a while. Services like Rdio, Netflix and Hulu have improved so much in so little time that at some point I just started to ignore my iTunes collection altogether. So there I was on a Sunday afternoon, listening to music I hadn't heard in years and I started to think of all the stuff I purchased after arriving in Austin. Thankfully, it's not an obscene list--my home will never be featured in an episode of Hoarders--but it's long enough that I have things lying around, physical and virtual that don't get enough use. In addition to this problem, their presence causes me to consider devoting time to their use over others and I waste time and focus on choosing one activity/thing over another.
Simply put, I have continued to create more options than I have time for. More options than I should ever want to have time for. My enthusiasm for wanting to try everything has trumped my ability to really get the most out of anything. This personal crisis is similar to what I wrote about for Cognition, "the possibility of what could be deter you from forward progress."
The discovery of new things is a lot of fun, but I'm feeling the need for fewer options, fewer distractions. It's time to put less emphasis on discovery and more on appreciation and application. From here on out I'm going to look at my home, my life, like a museum values their permanent collection. Everything will be considered for how it works in the existing collection, the existing ecosystem. A few years back all the cool kids learned a new word, "curation." It was overused like white on rice, but in this case it is directly applicable to this situation and I intend to stick to it.
If you don't know him yet, Naz Hamid is a tremendously talented guy whom I admire greatly. He operates his company to fit an amazingly simple lifestyle that includes a balance of body, mind and spirit. A few months ago I got the chance to catch up with Naz. We talked shop and he told me that he has been working towards prioritizing travel to be equal with that of the time he spends on client work. It's right in line with the mythos posted at the top of his blog, "seek experiences, not materials."
Well put Naz, I couldn't have said it better myself.
When you have lived with the same person for close to eighteen years you feel like you know them pretty well, almost like a book. And then one day you decide to add said person to your Rdio family plan, which provides unlimited access to just about every album ever made.
Earlier today, within hours of having access to the digital music wonderland, She Who Apparently Does Listen to Music already had a healthy collection of albums added to her virtual collection. This made me very happy as I have been trying to get the Rocket Scientist into the this decade forever. I'm not sure what medications she's taking now, but this year has proven to be a scientific breakthrough with the adoption of an iPhone, Twitter, Instagram and now, Rdio (crazy right?!). If only I was a Ph. D. candidate because this dissertation writes itself.
Looking over the collection I saw a few albums I recognized from way back in 1995, when we merged our CD collections together. Oh, there's a few more albums from our early years in Alaska. There's a couple from her days studying chemical engineering. And then, well, it all falls apart from there.
I don't recall living with a Detroit rap fan or a connoisseur of American Idol graduates--wait, who the hell is Kim Carnes? And where is the rave music from her time right before we got together? Now, that would have been amazing but no, nothing awesome. Ok, maybe the U2.
Perhaps I shouldn't be so surprised. After years of sharing a Netflix account I have given up hope that their recommendation engine will ever be able to understand the bi-polar disorder that is our viewing history. It's filled with classic war movies, comedy from the 80s, and Criterion Collection mixed in with Transporter 1-3, Disney channel princess pajama party hoopla, and more ballerina documentaries than I ever knew existed. Somewhere in Netflix's version of WOPR, I know I've been classified as a "weird, perverted uncle."
Thankfully, with Rdio I have my own account and listening history; safe and sound from ever receiving a suggestion that I should listen to Kelly Clarkson.
There is a Company in the middle of the country that I have grown to despise because their business practices are pure evil. They create spec work and underbid contracts to get their foot in the door. Once they're in, the Company find ways to go over budget and extend time lines like a pandemic in Asia. Despite having clawed more money and time from their clients, they produce work that would be considered subpar by third world standards. Nothing can be re-used and/or the Clients are eternally bound to horrible, proprietary off-the-shelf software.
I know this because we have been called in to provide relief to their haggard clients and attempt to fix the abominations they create.
This Company seeds distrust and their actions work to destroy the reputation of our industry. By the time we are brought in we have to provide an over abundance of assurances that Happy Cog is nothing like the Company. We have had to do this enough times now that during sales pitches and conversations, we go out of our way to position ourselves as anti-agency so as to be crystal clear that our modus operandi does not entail finding ways to issue change order after change order. As professionals it is not in our fabric to do so but who can blame the client after being burned so bad?
Yesterday, we lost a project to the Company. They pitched with spec work and underbid the effort. I'm willing to put cash money down in Vegas that the client will end up blowing past their deadline and forking over more money than originally proposed. What looked great to them this week will become high blood pressure a year from now. Somewhere North of where I am sitting right now a butterfly flaps its wings and a small disaster begins to build.
I'd love to call the client and try to talk them off the ledge but there's only so much you can do without coming across like an angry person who is pouting because they lost. Look, I don't mind losing work to people I know who share our passion for quality, devotion to creating great solutions and a high standard of professionalism. I'm happy to loose a project to our friends and peers, but when the Company (or anyone like them) takes one away from us, any of us, I'd like nothing more than to see them all leave their cubicles and find their way in front of a fast moving bus.
Maybe this project will be different and the good people we spoke to won't get the shaft as so many others have. And maybe I'll go home tonight and find twenty burros wearing sombreros making churros after eating a hoof-full of habaneros. Hey, it could happen.
GARB: BROOKLYN BETA
Time flies when you're being hip in Brooklyn. Recently described as "the new bohemia" by USA Today a good time can be had by all but only if you're ready to arrive in fashion that allows you to drop a kayak in a river and make a grilled cheese sandwich!
The American Kef ($24.00). Slim Fit Ten-Pleat Tennis Collar Formal Tuxedo Shirt ($135.00). Levi's Acid Wash Skinny Fit Jeans ($31.00). Motorola RAZR V3 ($43.00). Woodsman's Hatchet (ETSY) River Ferret (Free). The Hathaway, Eye Patch ($29.95). Fila Skele-Toes EZ Slide Shoes ($49.95).
Whatever your reason for being so rad in New York's East Bank, I'll see you all in October.
I have learned perhaps the most "Pro of Tips" for the iPhone. It comes from Mr. Nevin Lyne, whom I had the pleasure of introducing the "Rainey Street Pub Crawl" yesterday afternoon.
While enjoying a frosty cold beverage at Javelina, I noticed that his iPhone, placed face down, flashed occasionally like a mini strobe light. As I had never seen this happen before my left eye-brow naturally raised slightly tipping off Nevin that I was curious about what I had just seen.
Typically, when the iPhone receives a SMS message, it flashes on the screen for a few seconds. Long enough that if the phone is placed face-up, it draws the attention of everyone within range, not just the intended recipient. This is potentially awkward enough that most of us place our phones face down but this also prevents us from seeing said message. Unless you have the sound turned up, then it's difficult to know when a SMS has been received.
Until now, thanks to Nevin.
If you look at your iPhone when its face-down you'll notice that the camera and the flash face "up." Fortunately, Apple thought through how to use the flash to alert the user when a message has been received. You'll find this brilliant feature under Settings > General > Accessibility. Scroll down to "LED Flash for Alerts" and turn it "on." The camera flash will now blink when a message comes through but no where near as bright as when the flash is used while taking a photo.
It's quiet. You won't miss it. And it looks pretty cool.
That is all.