In an effort to draw more attention to a story that some of you may have already heard, I have spent more time than I should have to try to put together words that will drive a response from you. I have failed to write a successful narrative that begins with a meaningful backstory, relatable to you, so that when I come to a conclusion, you, filled with empathy and emotion, feel absolutely compelled to act and share the story within your sphere of influence, but in an attempt to be clever I have wasted too much time.
So let me get to the point: Carolyn Woodsomeone you have likely never heard of beforea quiet, but important member of our community is in dire need of help from all of us.
If you make things for the digital world (World Wide Web, mobile, etc.) then you owe some part of your career to Carolyn. She has worked mostly behind the scenes, helping the community at large express, present, and distribute ideas, strategies, and tactics on building a better worlda better career path for you and I. This may come across as hyperbole but I assure you it is not. Many of the quintessential books and articles that have steered our industry in the right direction.
If you use the Internet directly through a web browser or possibly indirectly through an iPhone app, you have Carolyn Wood to thank. She has worked to support the community that creates compelling arguments and supportive statements that foster curiosity, innovation, and conversation that lead to many of the delightful experiences that you and I enjoy.
There is a hard working, very smart, important, kind woman who has been there for all of us, albeit in a small, maybe obscure but impactful way and she now needs our help and support. I hope I have held your attention enough that you'll click through and help Carolyn Woodplease contribute what you are able either financially or through sharing this story to your network. We have to get this done; we can't fail those who's hard work helped pave the way for us to enjoy better careers and experiences.
Ryan Rumsey, Anette Priest, and I will share our experiences and point of view on how to "navigate the sometimes tricky waters of enterprise organizations. The discussion will center around Culture, Career Path and Professional Development as well as Hiring."
Funsize has put together an interesting group around an interesting topic and I'm looking forward to sharing what I know--what I feels--and hearing from the experiences of Ryan and Anette. Especially Ryan, because, well, Electronic Arts!
If all goes well the session will be recorded and turned into a future program for Hustle. If you aren't subscribed to the podcast yet, make it happen now.
True fact, I am the only person on the planet who has been a Happy Cog client, contractor, and captain. As many of you know I merged my business with Happy Cog in 2009 and ran one of three studios for five years. When I went out on my own and started Airbag in 2005, I worked on several projects for Happy Cog as a freelance contractor. And long before any of that nonsense, in 2003, I convinced Jeffrey Zeldman (at the time, the sole proprietor and employee of Happy Cog) to work with me on a redesign project for my employer at the time, The Crystal Cathedral Ministries.
Our project kick-off took place in Jeffrey's flat that sat atop Murray Hill. We sat in Jeffrey's living room which featured a gorgeous, white, thick, shag-like carpet. The room was surrounded by a fantastic collection of books, music, and movies (everything classic or destined to be). I took a spot on an amazing orange leather couch and did my best not to lose my shit because I was sitting in Zeldman's living room, and we were working together on a project.
So you can imagine what it was like for me to get to work with Jeffrey for the next eleven years. Though, to be honest, we didn't work together nearly enough. If I have one regret from my time with Happy Cog, it is that I wish we could have worked on more projects together as I have always enjoyed my time with Zeldman, especially when we commiserate as designers and writers.
This morning Jeffrey announced his next endeavor, Studio.Zeldmannow open for business! I presume this means he has said goodbye to Happy Cog, the studio he founded seventeen years ago. I don't think I'm wrong to say that Zeldman is one of a select few pioneers of the digital/interactive/web/device/whatevs industry that is now available for consultation. Anyone who operates a content-based property or business should have Zeldman on retainer.
Meanwhile, I need to convince someone to give me a project and a budget to hire Studio Zeldman and start the cycle over again.
Vive la Happy Cog! Vive la Airbag! Vive la Studio.Zeldman!
Talking to users is paramount to the success of any design project. It's one of the activities I enjoy a lot because I can talk to users until they suffer from discomfort due to hunger and dehydration. The hard part of research, the part that sometimes puts me into a round room is the work that's required after having a nice chat--synthesizing the results into meaningful insights.
One of my former Design Campers, Jessica Zhang, now a UX researcher at IBM, recently shared her thoughts on the topic in an essay called "What Should I Do with My Interview Notes?"
In other words, how do you turn lines and lines of words (and snippets of your memory) into an accurate picture of what the user needs, without needing years of formal training? Moreover, how do you strike a balance between doing this collaboratively and getting it done quickly?
Please click that heart shaped icon at the end of the article. Unlike most of my designers, Jessica is one who actually listened when I said that writing is vital to early career success. More importantly, Jessica is one sharp tack so follow her on Medium and look for more productive thoughts as she navigates the world of user research in enterprise software and cognitive intelligence design.
My one year anniversary at IBM Design is on the horizon. Ten months in I have successfully co-created a new program that provides systematic incubation capabilities available to every business unit at company. More importantly, I have, as Monteiro puts it, I "designed" sixty designers. Together we created nine new products and services for a wide array of business domains including global procurement services, cognitive Internet of Things, cognitive education, cloud product support, cloud marketing SAAS, and Blockchainpatents pending.
I have learned a lot about myself and where I want to go in my career in the last year. After closing Happy Cog Austin, I was repeatedly asked what I wanted to do, and I didn't have a good answer at the time. It goes without saying that I wasn't prepared to go from studio owner one day to unemployed the next.
Now, after a year of working on the Incubator Program, I know without a doubt that I love leading and mentoring designersespecially the ones right out of school. I have had the privilege of working with world-class talent. But after time, I realized that as much as I enjoyed leading with these teams, I grew weary of having to start over after six-week sprints. It takes a lot of effort, energy, and passion to take a team of strangers and turn them into a highly functional product design team within a few weeks. I enjoyed the challenge, but I got tired of saying goodbye.
So I have been on a search for a different type of experience. I thought for sure this meant leaving Austin to join a team on the West coast. Many conversations were had, and multiple opportunities were on the horizon, but something seemingly came out of nowhere that I was not expecting.
A few weeks ago I was invited to join a new team at IBM with a mandate to duplicate the success of the Austin studio around the world (That's right folks; Storey Style is going international). While I genuinely want to be reunited with the Pacific Time Zone, this is an opportunity I could not pass up. In this new role, I have the pleasure of working directly with design leaders I admire, and some of you know: Nigel Prentice, Sarah Nelson, and Doug Powell, who has a new role of his own.
In my first year at IBM, I proved that I've still got it when it comes to leading team's of designers to fantastic outcomes at a large scale. My attention will now be focused on building a global community for studio directors and design leaders in every continent except that cold one down South.
West Coast, I will see you soon, but I've got a new job to do.
One evening, eleven years ago, I got an instant message from Cameron Moll. He asked if he could show me some work he recently completed. After agreeing to keep what I was about to see a secret, he sent over a hyperlink. I clicked the link and got my very first look at Authentic Jobs.
Cameron had a history of posting design jobs to his blog. Those posts became so popular that employers and recruiters started sending him emails asking to have their job listing posted. Seeing an opportunity, Cameron, got to work creating one of the first job boards devoted to our trade.
That evening, he also showed me a new addition to the sidebar of his blog featuring links to the last five job listings. Wanting to help a friend, I asked how I could put that list on my site, Airbag. As I recall, Cameron seemed slightly confused that someone would want to help promote his site, but a few weeks later I got the code and happily added it to my site.
That gesture turned into an opportunity to join the advisory board for Authentic Jobs. I served for ten years, happily peppering Cameron with ideas and thoughts on how to expand market share and revenue. Not every suggestion made it through the Storey Filter, but enough did to make me feel like a worthwhile contributor to the team.
Though I resigned from the advisory board a year ago, I am still a big supporter and fan of Cameron and his team. Last night the guys deployed a brand new Authentic Jobs that has been a long time coming. It's a big improvement, and the team should feel proud.